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The global wine brand Concha y Toro was awarded this important distinction in a comprehensive survey made by the prestigious British magazine Drinks International.

The August edition of the magazine publishes the “World’s Most Admired Wine Brands” ranking, where the Chilean Concha y Toro obtained the top position in the list, being nominated the most number of times and surpassing longestablished brands like Torres, Vega Sicilia, Antinori, Penfolds and Jacob’s Creek, to mention just some.

In recent years, Concha y Toro’s position as an industry leader has become established. However, this is the first time it has been recognized and admired by some of the most influential figures in the wine business.

Methodology of the survey
This ranking’s methodology consisted of a survey of 60 industry personalities at the global level, including Masters of Wine, critics, buyers, educators and analysts.

The judges, who were unrelated to any of the brands ranked, voted based on the following criteria:
- Consistent and improving quality wines.
- Wines that reflected their region or country of origin.
- Wines that responded to the needs and tastes of their target market.
- Wines that had good marketing and were attractive to a wide public.

“The fact that this survey has been conducted by such a highly regarded group of industry experts gives this survey a special relevance and great backing. We are especially proud of this distinction because it touches on our most important mission, which is to produce wines of quality that reflect their origin. We have worked with this orientation for years and it reflects our company’s commitment, ” said Eduardo Guilisasti, chief executive officer of Concha y Toro.

The editor of the supplement Graham Holter said: “the Drinks International’s Most Admired Wine Brands project was conceived as an opportunity to salute the producers whose products have done the most to put regions on the map, to popularise wine drinking and to spread best practices throughout the industry”.

About the publication
Drinks International is a publication established in 1969. It is the only magazine exclusively dedicated to the international wine, spirits and beer markets. It provides useful information to readers with respect to news, recent project developments and trends in the world’s drinks industry, editorials, market reports, and analysis and opinion columns.

It has a circulation of plus 50,000 copies which are distributed at 67 countries (worldwide), international fairs and seminars such as Prowein, Vinitaly, Vinexpo, TFWA Cannes (audited by ABC, an external company that certifies its distribution annually).

Source: http://www.conchaytoro.com/news/